Abstract

CAMPOS PEREZ, Lara. Seduction of the Nation: Commemorations and Advertising in the Mexican Press (1910, 1921, 1935, 1960). Secuencia [online]. 2014, n.88, pp.151-190. ISSN 2395-8464.

The author analyzes some of the different images constructed on the idea of nation in Mexico at four times in its history in the 20th century (1910, 1921, 1935 and 1960) and the way these images were used by certain companies to advertise their products through advertisements published in the newspapers of the time. The four dates chosen coincide roughly with the anniversaries of national commemorations. The aim of the text is to reflect on the different uses of nationalist discourses and to explore the symbolic-visual languages of these discourses within a non-political context, but with a highly persuasive goal for other reasons. Likewise, the fifty years examined show some of the changes and continuities that occurred around the idea of nation as well as the development of the consumer habits of society in the Mexican capital.

Keywords : Commemorations; political iconography; nationalism; uses of history; advertising; social media.

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