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Comunicación y sociedad
Print version ISSN 0188-252X

 

Table of contents
Comun. soc  n.29 Guadalajara May./Aug. 2017

 Letter from the editor
  
 ·  Carta de la editora
Gómez Rodríguez, Gabriela

        · text in Spanish     · Spanish ( pdf )
  
 Presentation
  
 ·  Presentación
Muñiz, Carlos

        · text in Spanish     · Spanish ( pdf )
  
 Articles
  
 ·  Persuasive strategies in electoral propaganda. Analysis of the television broadcasts transmitted during Jalisco’s Electoral Campaign in 2015
Alcalá Anguiano, Fabiola; Reynaga Berumen, Paulina

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Electoral television advertising and persuasion in Puebla 2010. An approach from Critical Discourse Analysis
Ahuactzin Martínez, Carlos Enrique; Meyer Rodríguez, José Antonio

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Women stereotyping in political advertising. Analysis of gender stereotypes in electoral spots during election campaign of Nuevo Leon 2015
Ruiz Vidales, Paola; Muñiz, Carlos

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Electoral campaign on the Internet: Planning, impact and viralization on Twitter during the Spanish general election, 2015
Campos-Domínguez, Eva; Calvo, Dafne

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions
Alvídrez, Salvador

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Election Campaigns, the Media and their Impact on Civic Engagement of Mexicans in the 2012 Presidential Election
Díaz Jiménez, Oniel Francisco

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  The presence of the objective method in the Chilean, Spanish and Mexican press
Humanes Humanes, María Luisa; Mellado Ruiz, Claudia; Márquez-Ramírez, Mireya

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Media as a source of information in the construction of social representations
Inzunza-Acedo, Beatriz Elena

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Change on representations within Chilean retail advertisement characters in the context of sociocultural changes and new consumption logic (1997-2013)
Porath, William; Vergara, Enrique; Gómez-Lorenzini, Paulina; Labarca, Claudia

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  
 ·  Transformations of a photographic poster exposed in a public space: some keys to rethinking the functioning of the media
González Mina, Julián Alberto

        · abstract in English | Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )
  

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