Letter from the editor |
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| · Carta de la editora Gómez Rodríguez, Gabriela
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Presentation |
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| · Presentación Muñiz, Carlos
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Articles |
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| · Persuasive strategies in electoral propaganda. Analysis of the television broadcasts transmitted during Jalisco’s Electoral Campaign in 2015 Alcalá Anguiano, Fabiola; Reynaga Berumen, Paulina
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| · Electoral television advertising and persuasion in Puebla 2010. An approach from Critical Discourse Analysis Ahuactzin Martínez, Carlos Enrique; Meyer Rodríguez, José Antonio
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| · Women stereotyping in political advertising. Analysis of gender stereotypes in electoral spots during election campaign of Nuevo Leon 2015 Ruiz Vidales, Paola; Muñiz, Carlos
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| · Electoral campaign on the Internet: Planning, impact and viralization on Twitter during the Spanish general election, 2015 Campos-Domínguez, Eva; Calvo, Dafne
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| · Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions Alvídrez, Salvador
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| · Election Campaigns, the Media and their Impact on Civic Engagement of Mexicans in the 2012 Presidential Election Díaz Jiménez, Oniel Francisco
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| · The presence of the objective method in the Chilean, Spanish and Mexican press Humanes Humanes, María Luisa; Mellado Ruiz, Claudia; Márquez-Ramírez, Mireya
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| · Media as a source of information in the construction of social representations Inzunza-Acedo, Beatriz Elena
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| · Change on representations within Chilean retail advertisement characters in the context of sociocultural changes and new consumption logic (1997-2013) Porath, William; Vergara, Enrique; Gómez-Lorenzini, Paulina; Labarca, Claudia
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| · Transformations of a photographic poster exposed in a public space: some keys to rethinking the functioning of the media González Mina, Julián Alberto
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