<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2395-9169</journal-id>
<journal-title><![CDATA[Estudios sociales. Revista de alimentación contemporánea y desarrollo regional]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. soc. Rev. aliment. contemp. desarro. reg.]]></abbrev-journal-title>
<issn>2395-9169</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigación en Alimentación y Desarrollo A.C.]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2395-91692025000200103</article-id>
<article-id pub-id-type="doi">10.24836/es.v35i66.1601</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Análisis de etiquetados en bebidas y alimentos y su aplicación en el mercado de Hermosillo, Sonora]]></article-title>
<article-title xml:lang="en"><![CDATA[Analysis of food and beverage labeling and its application in the Hermosillo, Sonora, market]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Acuña-Serrano]]></surname>
<given-names><![CDATA[Jesus Camilo]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Salgado-Beltrán]]></surname>
<given-names><![CDATA[Lizbeth]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Sonora  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2025</year>
</pub-date>
<volume>35</volume>
<numero>66</numero>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2395-91692025000200103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2395-91692025000200103&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2395-91692025000200103&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen  Objetivo:  Analizar la implementación de etiquetados frontales en alimentos y bebidas, tanto a nivel internacional como nacional y su aplicación en el mercado de Hermosillo, Sonora.  Metodología:  Se realizó en dos fases: 1) análisis narrativo exploratorio basado en una revisión bibliográfica y 2) técnica de observación en el punto de venta.  Resultados:  Se seleccionaron 63 documentos de fuentes digitales y se observó que independientemente del establecimiento, el sello que prevalece más en los productos es el de Exceso de azúcar, superando el 50 % en cada uno de ellos.  Valor: Se reconoce la importancia del uso de los Etiquetados Frontales como un medio para prevenir las Enfermedades Crónicas No Trasmitibles (EFNT).  Limitaciones:  La falta de un análisis que mida el factor de influencia en la intención de compra del consumidor.  Conclusión:  El etiquetado debe ir acompañado de la implementación de estrategias que sirvan como un refuerzo respecto a la percepción positiva del cliente orientado hacia el cambio de hábitos alimenticios.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract  Objective:  Analyze the implementation of front labeling in foods and beverages, both internationally and nationally, and its application in the market of Hermosillo, Sonora.  Methodology:  It was carried out in two phases: 1) exploratory narrative analysis based on a bibliographic review and 2) observation technique at the point of sale.  Results:  63 documents were selected from digital sources, and it was observed that regardless of the establishment, the most prevalent seal on the products is Excess Sugar, exceeding 50 % in each of them.  Value:  The importance of the use of Front Labeling to prevent Chronic Non-Communicable Diseases (CNDF) is recognized.  Limitations:  the lack of an analysis that measures the influence factor on the consumer's purchase intention.  Conclusion:  Labeling must be accompanied by the implementation of strategies that serve as a reinforcement regarding the positive perception of the client-oriented towards changing eating habits.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[alimentación contemporánea]]></kwd>
<kwd lng="es"><![CDATA[Sellos de advertencia]]></kwd>
<kwd lng="es"><![CDATA[Observación]]></kwd>
<kwd lng="es"><![CDATA[Enfermedades crónicas]]></kwd>
<kwd lng="es"><![CDATA[mercado de Hermosillo]]></kwd>
<kwd lng="es"><![CDATA[alimentación saludable]]></kwd>
<kwd lng="en"><![CDATA[contemporary food]]></kwd>
<kwd lng="en"><![CDATA[Advertising label]]></kwd>
<kwd lng="en"><![CDATA[Observation]]></kwd>
<kwd lng="en"><![CDATA[Non-Common Diseases]]></kwd>
<kwd lng="en"><![CDATA[Hermosillo market]]></kwd>
<kwd lng="en"><![CDATA[healthy eating]]></kwd>
</kwd-group>
</article-meta>
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