<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-8437</journal-id>
<journal-title><![CDATA[Zincografía]]></journal-title>
<abbrev-journal-title><![CDATA[Zincografía]]></abbrev-journal-title>
<issn>2448-8437</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Centro Universitario de Arte. Arquitectura y Diseño]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-84372022000200005</article-id>
<article-id pub-id-type="doi">10.32870/zcr.v6i12.143</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Letras en viñeta]]></article-title>
<article-title xml:lang="en"><![CDATA[Vignettet letters]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[González Arce]]></surname>
<given-names><![CDATA[Jorge Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mercado Peña]]></surname>
<given-names><![CDATA[Claudia]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Durán Alfaro]]></surname>
<given-names><![CDATA[Verónica]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de Guadalajara Centro Universitario de Arte, Arquitectura y Diseño ]]></institution>
<addr-line><![CDATA[Guadalajara Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad de Guadalajara Centro Universitario de Arte, Arquitectura y Diseño ]]></institution>
<addr-line><![CDATA[Guadalajara Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<aff id="Af3">
<institution><![CDATA[,Universidad de Guadalajara Centro Universitario de Arte, Arquitectura y Diseño ]]></institution>
<addr-line><![CDATA[Guadalajara Jalisco]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>00</month>
<year>2022</year>
</pub-date>
<volume>6</volume>
<numero>12</numero>
<fpage>5</fpage>
<lpage>26</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-84372022000200005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-84372022000200005&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-84372022000200005&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El arte secuencial, cómic o historieta es un medio creativo de expresión que consiste en la disposición de dibujos o ilustraciones compuestos por imágenes y palabras para contar una historia o escenificar una idea. Es una serie de ilustraciones yuxtapuestas que tienen el propósito de transmitir información y producir una impresión estética en el lector. A esas ilustraciones, módulos o unidades narrativas se les conoce como viñetas. En ellas podemos encontrar, además de las imágenes, otros elementos que aportan y dan sentido a la historia y que forman todo un repertorio de unidades significantes, entre las cuales están las letras dibujadas que cumplen diferentes funciones. En este escrito se reflexiona sobre estas capacidades significantes que se pueden encontrar en la letra dibujada o lettering de los cómics, así como en la historia y en las particularidades de este oficio; también sobre las potencialidades y alternativas que una debida observación, consideración y reflexión de esta aplicación comunicacional de los textos graficados en el arte secuencial o cómic puede aportar en el quehacer de las disciplinas del diseño y la comunicación gráfica.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract Sequential art, comic or cartoon is a creative means of expression that consists of the arrangement of drawings or illustrations composed of images and words to tell a story or stage an idea. It is a series of juxtaposed illustrations that are intended to convey information and produce an aesthetic impression on the reader. These illustrations, modules or narrative units are known as vignettes. In them we can find, in addition to the images, other elements that contribute and give meaning to the story and that form a whole repertoire of significant units, among which are the drawn letters that fulfill different functions. In this writing we reflect on these significant capacities that can be found in the drawn letter or lettering of comics, as well as in the history and in the particularities of this trade; also on the potentialities and alternatives that a due observation, consideration and reflection of this communicational application of graphic texts in sequential or comic art can contribute to the work of the disciplines of design and graphic communication.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Arte secuencial]]></kwd>
<kwd lng="es"><![CDATA[cómic]]></kwd>
<kwd lng="es"><![CDATA[historieta]]></kwd>
<kwd lng="es"><![CDATA[viñeta]]></kwd>
<kwd lng="es"><![CDATA[lettering]]></kwd>
<kwd lng="en"><![CDATA[Sequential art]]></kwd>
<kwd lng="en"><![CDATA[comic]]></kwd>
<kwd lng="en"><![CDATA[cartoon]]></kwd>
<kwd lng="en"><![CDATA[vignette]]></kwd>
<kwd lng="en"><![CDATA[lettering]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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<publisher-name><![CDATA[Andrew Mcmeel Publishing]]></publisher-name>
</nlm-citation>
</ref>
</ref-list>
</back>
</article>
