<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>1607-050X</journal-id>
<journal-title><![CDATA[Desacatos]]></journal-title>
<abbrev-journal-title><![CDATA[Desacatos]]></abbrev-journal-title>
<issn>1607-050X</issn>
<publisher>
<publisher-name><![CDATA[Centro de Investigaciones y Estudios Superiores en Antropología Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S1607-050X2023000300010</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Cuatro reflexiones sobre la rotulación popular, una práctica de diseño en Colombia]]></article-title>
<article-title xml:lang="en"><![CDATA[Four Reflections about Popular Signage, a Design Practice in Colombia]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Martínez Vergara]]></surname>
<given-names><![CDATA[Roxana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Lozano Arango]]></surname>
<given-names><![CDATA[Juan José]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad de los Andes Facultad de Arquitectura y Diseño ]]></institution>
<addr-line><![CDATA[Bogotá ]]></addr-line>
<country>Colombia</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<numero>73</numero>
<fpage>10</fpage>
<lpage>29</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S1607-050X2023000300010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S1607-050X2023000300010&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S1607-050X2023000300010&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen: El presente artículo explora y presenta algunas reflexiones en torno a las relaciones y tensiones entre el fenómeno de la rotulación popular y el diseño gráfico en Colombia. Desde una perspectiva que vincula el quehacer de los diseñadores gráficos con los procesos de modernización del país, se pone énfasis en la producción de letras hechas a mano como una labor comercial anclada en prácticas sociales y culturales que recodifican el espacio urbano.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract: This article explores and presents some reflections on the relationships and tensions between the phenomenon of popular signage and graphic design in Colombia. From a perspective that links what graphic designers do with the country&#8217;s modernization processes, it emphasizes the production of handmade lettering as a commercial task anchored to social and cultural practices that recode urban space.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[rotulación popular]]></kwd>
<kwd lng="es"><![CDATA[gráfica popular]]></kwd>
<kwd lng="es"><![CDATA[letras]]></kwd>
<kwd lng="es"><![CDATA[publicidad]]></kwd>
<kwd lng="es"><![CDATA[gráfica urbana]]></kwd>
<kwd lng="en"><![CDATA[popular signage]]></kwd>
<kwd lng="en"><![CDATA[popular graphics]]></kwd>
<kwd lng="en"><![CDATA[lettering]]></kwd>
<kwd lng="en"><![CDATA[advertising]]></kwd>
<kwd lng="en"><![CDATA[urban graphic]]></kwd>
</kwd-group>
</article-meta>
</front><back>
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