<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>0188-252X</journal-id>
<journal-title><![CDATA[Comunicación y sociedad]]></journal-title>
<abbrev-journal-title><![CDATA[Comun. soc]]></abbrev-journal-title>
<issn>0188-252X</issn>
<publisher>
<publisher-name><![CDATA[Universidad de Guadalajara, Departamento de Estudios de la Comunicación Social]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S0188-252X2018000300223</article-id>
<article-id pub-id-type="doi">10.32870/cys.v0i33.7055</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Del canon al fandom escolar: #Orson80 como narrativa transmedia educativa]]></article-title>
<article-title xml:lang="en"><![CDATA[From canon to school fandom: #Orson80 as transmedia educational storytelling]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Albarello]]></surname>
<given-names><![CDATA[Francisco]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Mihal]]></surname>
<given-names><![CDATA[Ivana]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Austral  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<aff id="Af2">
<institution><![CDATA[,Universidad Nacional de San Martín  ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Argentina</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2018</year>
</pub-date>
<numero>33</numero>
<fpage>223</fpage>
<lpage>247</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S0188-252X2018000300223&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S0188-252X2018000300223&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S0188-252X2018000300223&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen Este artículo analiza la experiencia pedagógica #Orson80, una propuesta de narrativa transmedia educativa que se inserta en la currícula escolar y que a la vez genera producciones que exceden las paredes del aula. Siguiendo una metodología cualitativa, que combina entrevistas en profundidad con análisis de contenido, se concluye que el alfabetismo transmedia se puede enriquecer si a las prácticas que los alumnos desarrollan por fuera del aula se suman también las de los docentes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract This article analyzes the #Orson80 pedagogical experience, an educational transmedia storytelling proposal that has been inserted into the school curricula and that, at the same time, generates productions that exceed the walls of the classroom. Through a qualitative methodology, which combines in-depth interviews with content analysis, we conclude that transmedia literacy can be enriched if teachers&#8217; practices are added to those developed by students outside the classroom.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[Alfabetización transmedia]]></kwd>
<kwd lng="es"><![CDATA[fandom]]></kwd>
<kwd lng="es"><![CDATA[educación]]></kwd>
<kwd lng="es"><![CDATA[Argentina]]></kwd>
<kwd lng="es"><![CDATA[canon]]></kwd>
<kwd lng="en"><![CDATA[Transmedia literacy]]></kwd>
<kwd lng="en"><![CDATA[fandom]]></kwd>
<kwd lng="en"><![CDATA[education]]></kwd>
<kwd lng="en"><![CDATA[Argentina]]></kwd>
<kwd lng="en"><![CDATA[canon]]></kwd>
</kwd-group>
</article-meta>
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