SciELO Mexico - www.scielo.org.mx

SciELO Mexico - www.scielo.org.mx

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Of course, this analysis is only a first step. The assumptions here cannot be proven completely right until having comparable content analysis data for all of the 20 countries (coverage tone) and until having made distinctions regarding political contents by outlets (political vs. entertainment). Only when this is the case, can it be definitely said that the different results in different countries are really caused by different kinds of media content or media characteristics. In addition, we have to insist on the methodological limits of regressions in order to place the direction of causality. Thus, we do not know whether exposure to new media and printed press is an impulse for political activism, when there is a significant statistical connection, or that political activists are more inclined to consume Internet and newspapers. Nevertheless, comparing the relationship between media exposure and political activism in different countries leads to valuable results. Exposure to media content is not necessarily "narcotising" the public in terms of political activism. This holds true in some countries. Future studies should further examine the causes of those differences.

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