Resumo

CASTRO MOLINA, Oscar Antonio  e  RODRIGUEZ LOPEZ, María del Carmen. Social willingness to participate in environmental protection programs: the case of the Sonora river region. Vértice univ. [online]. 2025, vol.27, n.96, e508.  Epub 21-Nov-2025. ISSN 2683-2623.  https://doi.org/10.36792/rvu.v27i96.508.

This study explores the willingness to participate in environmental conservation programs among communities in the Sonora River region, Mexico. The research is justified by the historical overexploitation of natural resources and ecological disasters in the area, such as the one that occurred in 2014. The objective is to measure the likelihood of social participation, identifying the factors that drive or limit it. logistic regression was used to analyze data from a survey administered to a random, stratified sample of 366 people. The survey, conducted between November 2022 and August 2023, collected information on sociodemographic and productive variables, and the perception of environmental services. The results show a positive and significant relationship between the willingness to participate and the perception of environmental services. Sociodemographic characteristics were found to influence participation. Specifically, women are twice as likely to participate compared to men. In contrast, occupation has a negative effect on the likelihood of participation. In conclusion, the perception of environmental benefits and gender differences are key factors in promoting greater community participation in conservation on the Sonora River.

Palavras-chave : regional development; environmental conservation; social participation; Sonora River; R50; Q38; Q51; Q58.

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