Resumen

RUIZ VIGIL, Ana Lucia; AMEZCUA NUNEZ, Juan Bernardo  y  MENDEZ WONG, Adriana. A Structural Analysis with SmartPLS of Second-Hand Clothing Consumption Practices in the Centennial Generation. Vértice univ. [online]. 2025, vol.27, n.96, e483.  Epub 24-Mar-2025. ISSN 2683-2623.  https://doi.org/10.36792/rvu.v27i96.483.

The research aims to explore the relationship between ethical norms and second-hand clothing consumption behavior among Generation Z, focusing on thrift store shopping, responsible consumption, and the use of vintage clothing. The growing popularity of purchasing used garments is addressed, considering ethical aspects such as garment origin, labor conditions, and hygiene. The study was conducted with a sample of 366 randomly selected Generation Z participants, using a digital survey through Survey Monkey. The results reveal that Generation Z individuals with high ethical standards show a strong preference for thrift store shopping, valuing the diversity and uniqueness of the garments. Additionally, a positive connection is observed between ethics and responsible consumption, as well as the use of vintage clothing, indicating that ethical beliefs influence sustainable practices and the choice of distinctive fashion. In conclusion, ethical norms emerge as an integral factor in Generation Z's consumption decisions, positively impacting thrift store shopping, responsible consumption, and the use of vintage clothing. These findings provide opportunities for marketing strategies that emphasize authenticity and sustainability, aligned with the ethical values of this generation, thus contributing to a positive impact on the fashion industry.

Palabras llave : Centennials; Consumo; ropa.

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