Resumen

LOZANO RAMIREZ, María Cruz. Knowledge management based on the consumption of green products. Vértice univ. [online]. 2024, vol.26, n.95, e109.  Epub 14-Ene-2025. ISSN 2683-2623.  https://doi.org/10.36792/rvu.v26i95.109.

This document presents the results of a study whose objective was to evaluate the perception of the consumption of green products. The research design was non-experimental and the study was explanatory, applied to a non-probabilistic sample of 215 subjects. The results report association to X2 in 19 of 21 variables that address the consumption of green products and information structures. The study concludes that consumption is defined by information structures related to product packaging, habits, responsible purchasing or energy saving.

Palabras llave : Explicit knowledge; green consumers; green products; green segments.

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