Abstract

GUERRERO MC MANUS, Fabrizzio  and  MERCADO-REYES, Agustín. Unimagined lives: Governmentality and mediality in HIV/AIDS prevention. Debate fem. [online]. 2017, vol.54, pp.34-62.  Epub Mar 12, 2026. ISSN 2594-066X.  https://doi.org/10.1016/j.df.2017.06.001.

In this study we compare visual HIV prevention materials from four countries (Germany, Brazil, the United States and Mexico) between 1985 and 2005. By simultaneously using the theoretical frameworks of medicalization, governmentality and media studies, we analyze the ways various subjectivities are constructed, represented, structured and controlled. Among its significant results, this comparative study proposes new perspectives on the various discourses each country implemented to approach HIV as a bio-social phenomenon, such as the selective invisibilization of vulnerable sectors or the various strategies for dealing with the particular sociopolitical contexts of each zone. These characteristics can be considered one of the bases on which intersectionalities are built.

Keywords : Governmentality; Medicalization; HIV-AIDS; Prevention; Visual culture.

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