Abstract

LOPEZ ESCALERA, Jorge Saúl Alonso. Mediations on the prehispanic past of Mexico. Cuicuilco. Rev. cienc. antropol. [online]. 2022, vol.29, n.85, pp.165-188.  Epub June 05, 2023. ISSN 2448-8488.

This paper is a reflection on the relationship between the mass media and the prehispanic past of Mexico. The official discourse (archaeological, institutional) around the past has been called into question with the transition from classical media (print, film and TV) to digital media. In contemporary worlds, the established imaginary about Mesoamerica is seen resignified and confronted with other imaginaries associated with New Age groups that promote the resurgence of the Anahuac culture.

Keywords : Media identities; Mass media; social networks social; Mesoamerica; Anahuac.

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