Abstract

CUECUECHA MENDOZA, Alfredo; CRUZ VASQUEZ, Miguel  and  TAPIA MEJIA, Erik. The impact of the components of planned behavior on entrepreneurial intentions among university students in Puebla, Mexico. Ens. Rev. econ. [online]. 2023, vol.42, n.2, pp.121-149.  Epub Jan 29, 2024. ISSN 2448-8402.  https://doi.org/10.29105/ensayos42.2-1.

The objective of this paper is to obtain the impact of the components of the Theory of Planned Behavior on the entrepreneurial intention of university students. Using a sample of 336 students from a Technological University in the State of Puebla, México, we calculate four components of planned behavior that measure attitude, subjective and social norms, perceived behavioral control, and attraction to entrepreneurship. We apply four methodologies to obtain the impact of the treatment of obtaining high scores in the different components of the Theory of Planned Behavior on entrepreneurial intention, using the assumption for identification that individuals cannot control the intensity of the score they achieve. Our results show that perceived behavioral control is the most important element in predicting entrepreneurship intentions. Our results also identify the relative importance of the different components of perceived behavioral control. The results indicate the importance for the inclusion of independence and freedom to express new ideas in the education of university students in Puebla, Mexico to foster entrepreneurial intentions.

Keywords : Theory of Planned Behavior; Entrepreneurial Intentions; Perceived Behavioral Control; Puebla.

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