Resumen

PENA ESTUDILLO, Linda Lizett; CARRILLO VIRAMONTES, José Antonio  y  CONRAUD KOELLNER, Eva. Sustainable Clothing Consumption of the North American Centennial Generation. Investig. adm. [online]. 2025, vol.54, n.135, 00009.  Epub 16-Jun-2025. ISSN 2448-7678.  https://doi.org/10.35426/iav54n135.09.

The objective of this research is to identify the most relevant factors of the Centennial generation regarding sustainable clothing consumption in North America within a university setting during the year 2024. The statistical method used was modelling through the simple regression technique, with a sample of 567 Centennial youth. The results validate Hypothesis 1, which states that despite differences in language and country, Centennials exhibit similar consumption patterns. The significance of the findings lies in identifying the specific factors contributing to sustainable consumption models in the fashionindustry for the Centennial generation in Mexico, Canada, and the United States.

This study is original as it explores a predominantly qualitative research topic through a quantitative approach. As a limitation, the findings cannot be generalized without expanding the sample.

Palabras llave : Generation Z; Sustainable Consumption; Sustainable Fashion.

        · resumen en Español     · texto en Español     · Español ( pdf )