Abstract

ANDRAUS QUINTERO, Cesar Enrique. Media Analysis of Presidential Candidates in the 2023 Ecuadorian Runoff Election. Derecho glob. Estud. sobre derecho justicia [online]. 2024, vol.10, n.28, pp.347-370.  Epub Feb 28, 2025. ISSN 2448-5136.  https://doi.org/10.32870/dgedj.v10i28.772.

This study analyzes the publications of presidential candidates Daniel Noboa and Luisa González in editorial media during the campaign period from September 24 to October 12 for the runoff election in Ecuador in 2023. Using a mixed methodology, all publications from “El Diario” related to the candidates during the runoff campaign were collected and quantified. Additionally, the publications were categorized and analyzed according to thematic axes provided in the presidential debate of the runoff (economic, security, social, political, campaign, debate); according to tones (positive, negative, neutral); and according to the type of content (news, opinion-editorial, interview, reportage) that allows revealing differences in the media presentation of both candidates. The results show a positive trend for Noboa and criticism towards González, suggesting that “El Diario” presents possible media biases. The results highlight the relevance of equitable coverage for the integrity of the electoral process, emphasizing the need for future research to delve deeper into the dynamics between the media, citizenship, and democracy. This analysis contributes to the understanding of how the media can influence voters considering “El Diario” as the object and the candidates as subjects of study.

Keywords : Media analysis; public perception; democratic process; presidential elections; information bias..

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