Resumen

RODRIGUEZ ARECHAVALETA, Carlos M.. Current Dilemmas of Political Communication. Disruptive Communication, Civic Culture and Populism. Rev. mex. opinión pública [online]. 2025, n.38, pp.117-133.  Epub 23-Jun-2025. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2025.38.89602.

Recent literature on Political Communication emphasizes the digitalization of all aspects of the social, institutional and technical infrastructure of public communication, as well as the delegitimization of the old authorized flows of information that shaped public agendas, the deprofessionalization of journalism and the confrontation of democratic institutions by commercial interests, populist groups and disruptive external interventions. The article develops arguments on these issues and aims to illustrate the transformation of the object of study of Political Communication, the subversion of its normative and interpretive rationality, the complexity generated by digitalization and social networks and the cultural and institutional challenges for liberal democracies. An important aim is to highlight how the new hybrid media system, especially the digital infrastructure, produces a dissonant public sphere characterized by the implosion of dissenting voices and social disconnection, and in this emerging plurality of hybrid spaces -interpersonal and on social networks-, the expressions of a new performative civic culture are produced, characterized by visuality, transience, intimacy, playfulness, satire and affectivity. The disruptive potential of these new technological and cultural conditions favors the emergence of new cleavages and lines of conflict that accentuate the representation deficits of traditional political parties and successful populist leaderships and parties.

Palabras llave : Political communication; disruptive communication; public sphere; public political agenda; civic culture; populism.

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