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Revista mexicana de opinión pública

versión On-line ISSN 2448-4911versión impresa ISSN 1870-7300


ARTEAGA BOTELLO, Nelson. The Social Classification of the Electorate: the June 2021 Election in Mexico. Rev. mex. opinión pública [online]. 2023, n.35, pp.173-195.  Epub 05-Feb-2024. ISSN 2448-4911.

The competition for controlling the meaning of the electoral behavior of June 2021 in Mexico City is analyzed. Through cultural sociology, it is explored, in the political columns of five newspapers, how this competition expresses the deep cultural structures that qualify or disqualify the electorate as civilly pure or impure based on their behavior at the polls. It shows how President Andrés Manuel López Obrador described his voters in the eastern part of the city as civilly pure because their poverty and political commitment immunized them from the media bombardment against his government, while the voters in the western area were considered impure because conservative media manipulated them. Critics of López Obrador charged that the opposition vote was the expression of an autonomous electorate tired of the president’s polarizing discourse. Competition on radio, television, and social networks is not explored. The work is relevant because it analyzes how two narrative horizons of the sense of electoral behavior were constructed: one of a horizontal nature, which opposed the east vis-à-vis the west of the city or popular classes vis-à-vis middle classes, and another vertical narrative horizon, which opposed the middle classes vis-à-vis the president.

Palabras llave : Cultural sociology; social classification; semantics of the electorate; civil sphere; middle classes; popular classes.

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