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Revista mexicana de opinión pública

versión On-line ISSN 2448-4911versión impresa ISSN 1870-7300


MORENO, Alejandro  y  SALGADO MEADE, María. Reception and Assimilation of a Belief System: the Case of the 4T in Mexico. Rev. mex. opinión pública [online]. 2023, n.35, pp.35-56.  Epub 05-Feb-2024. ISSN 2448-4911.

Since 2018, when he was elected to the presidency, Andrés Manuel López Obrador and his government have spread a belief system among Mexican society that reflects the principles of his political movement and articulates the contents of the so-called Fourth Transformation, also known as 4T. With these principles, an attempt has been made to highlight a different worldview from what the president has referred to as the neoliberal or conservative model that, in his narrative, governed Mexico in the three and a half decades prior to Morena’s arrival in government. The president’s morning press conferences have represented a central and predominant space for the definition and dissemination of the obradorist belief system. In this article, we analyze the scope that it has had among Mexican public opinion. Among the main findings, we document a notable variance in the reception and assimilation of 4T messages, showing that these have permeated much more clearly among supporters of the ruling party and among publics related to the president and his movement, reflecting phenomena of selective attention and assimilation. Given that the obradorism narrative is usually labeled within the current populist rhetoric in the world, we also discuss this aspect in light of our results.

Palabras llave : Belief systems; ideologies; political support; political comunications; Fourth Transformation.

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