Abstract

INFANTE, Leonela  and  NUNEZ, Javier. Correlation Between Attributes and Political Identities. The Second Level of the Agenda Setting in the Buenos Aires City in 2017 and 2019. Rev. mex. opinión pública [online]. 2020, n.29, pp.55-78.  Epub Oct 21, 2020. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2020.29.70544.

The article researched the possible attribute transference between the media agenda reffered to Cristina Fernández de Kirchner and Mauricio Macri to the public agenda in the Buenos Aires City in the years 2017 and 2019. This transference was studied following a political criteria, depending on the citizen’s identity -adherents to Macri and to the kirchnerismo- and the editorial position of the newspapers Clarín, La Nación and Página/12. Although the methodology employed followed the recommendations of the Agenda Setting theory, the article sought to problematize the use of correlations to measure the attribute transference, proposing its articulation with the reading of the percentages of the different attribute agenda. It was concluded that the political segmentation of the “agenda effect” resulted partially proved.

Keywords : Agenda setting; attribute agenda; political identity.

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