Resumen

MONTERO, Ana Soledad. Managing Doubt. The Interpellation to the Undecided in the Political Discourse of Cambiemos (Argentina). Rev. mex. opinión pública [online]. 2018, n.25, pp.41-60. ISSN 2448-4911.  https://doi.org/10.22201/fcpys.24484911e.2018.25.61706.

In this article we propose to approach the discursive construction of the undecided interlocutor and voter in the political discourse of Cambiemos, the Argentinean political party that reached presidency in 2015, from a polyphonic approach to political enunciation. Starting from the idea that this discourse establishes a privileged link with the public opinion, to the extent that the political messages are embedded with the doxa’s discourse, we identify four modalities of interpellation and configuration of that figure in speeches and campaign spots, as an undecided addressee who embodies doubt and distrust and who must be persuaded.

Palabras llave : Political discourse; enunciation; public opinion; para-adressee; doxa.

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