SciELO - Scientific Electronic Library Online

vol.32 número64Mercados locales y seguridad alimentaria. El caso de las regiones Milpera y Puuc en Yucatán índice de autoresíndice de materiabúsqueda de artículos
Home Pagelista alfabética de revistas  

Servicios Personalizados




Links relacionados

  • No hay artículos similaresSimilares en SciELO


Nóesis. Revista de ciencias sociales

versión On-line ISSN 2395-8669versión impresa ISSN 0188-9834


DIOS HERNANDEZ, Dagoberto De  y  MADERA PACHECO, Jesús Antonio. The social responsibility of tobacco production in Nayarit. Who pays the price?. Nóesis, Rev. cienc. soc. [online]. 2023, vol.32, n.64, pp.95-115.  Epub 08-Dic-2023. ISSN 2395-8669.

In Nayarit, Mexico, there is an Integrated System of Tobacco Production (SIPT) which operates mainly with the participation of campesino families. However, for some preparatory work and to guarantee the harvest, local jornaleros and indigenous migrant families from the mountainous regions of Nayarit, Jalisco, Durango, and Zacatecas are hired, manly on a temporarily basis. They live for several months in precarious conditions in the houses and yards of the growers and on the agricultural plots. Since the Marco’s Convention and the General Law on Tobacco Control, the companies that control the SIPT have adopted new narratives and strategies for managing and sustaining their businesses, mainly emphasizing the so-called Corporate Social Responsibility (CSR). The objective of this article is to analyze the CSR actions of the tobacco companies from an approach of accumulation by dispossession, understanding CSR as a capitalist tool for the extraction of surplus value. With the support of a qualitative methodology, based on bibliographic and hemerographic review, direct observation, field diaries and interviews, also corporate actions comprised between 2018 and 2023 have also been documented. British American Tobacco and Tabacos del Pacífico Norte have “sponsored” the operation of the Florece centers and the Sustenta program in the tobacco fields of Nayarit, even though, in the tobacco reality of the tobacco industry the operation of such programs and their costs are assumed and absorbed by the growers, while the companies disseminate an image of sustainable business management.

Palabras llave : Tobacco; Social Responsibility; Tobacco companies; Indigenous families; CMCT.

        · resumen en Español     · texto en Español     · Español ( pdf )