Abstract

BOYER, Henri. Minorized language, desired language: On the identity denominations of products agro-food in Occitan language. Iztapalapa. Rev. cienc. soc. humanid. [online]. 2021, vol.42, n.90, pp.155-177.  Epub Jan 31, 2021. ISSN 2007-9176.  https://doi.org/10.28928/ri/902021/aot1/boyerh.

In this contribution, we report and question new scriptural practices of Occitan in the fields of trade and agribusiness: the dominated language, minus, appears under the auspices of a staging of denominations of consumer products. These are (very) minority and relatively recent uses, but their visibility is inversely proportional to their normality. They relate (but to what extent?) To a phenomenon analyzed elsewhere under the designation of “commodification”. And they often show a singular creativity. What is paradoxical is the emergence of such glottopolitic (identity) micro-acts concerning a language whose transmission has now been interrupted and whose “normal” social uses are almost non-existent. And this, in an unprecedented competition between Mistralian spelling and the classical writing of the langue d’oc.

Keywords : Language minor(is)ée; identity; patrimonialisation; micro-act glot-topolitique; merchandising; Occitan.

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