Abstract

RUEDA ORTIZ, Rocío. Social network sites: From self-presentation to self-programming. Iztapalapa. Rev. cienc. soc. humanid. [online]. 2015, vol.36, n.78, pp.71-101. ISSN 2007-9176.  https://doi.org/10.28928/revistaiztapalapa/782015/atc3/ruedaortizr.

This text presents some results of the research Self-(re)presentation on the Facebook Social Network”. It will be argued that in these online social networks, several transformations converge: photographing social practices, forms of self-presentation, and changes in the current subjectivity and technicity. These changes are combined in a "social logic”, made possible by computer mediation which forms a complex socio-technical assembly. It offers possibilities of subjective expansion as well as new forms of homogenization and cultural uniformity.

Keywords : subjectivity; socialization; Facebook; identity; image.