Resumen

GONZALEZ BANDALA, Daniel Alejandro; MORALES SAENZ, Francisco Isaí  y  REYES AYALA, Leonardo. Educational Digital Tools in Mexico During the Pandemic: Regional Adoption Patterns Through Search Trend Analysis. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2025, vol.16, n.31, e1014.  Epub 20-Abr-2026. ISSN 2007-7467.  https://doi.org/10.23913/ride.v16i31.2756.

The COVID-19 pandemic forced the education sector to migrate from in-person to virtual modalities generating unprecedented challenges for educational institutions. The objective of this research is to analyze the adoption patterns and popularity the most widely used in Mexico during the pandemic (june 2019-june 2021), through the analysis of normalized search trends in Google Trends by states, examining searches about learning management systems (LMS), videoconferencing platforms, and online learning platforms. The results, in percentages relative to search interest within the category and time frame, showed that Edmodo was the most searched learning management platform, leading in 15 states with percentages up to 49% in Morelos and Michoacán. In videoconferencing platforms, Zoom dominated in all states with percentages between 40%-75%, with Hidalgo standing out (75%). For online training, Khan Academy was predominant with up to 72% in Tamaulipas. The study revealed three main patterns: predominance of free tools, regional concentration of commercial platforms, and temporal synchronization with pandemic events, evidencing a structural transformation toward educational digitalization with distinctive regional characteristics.

Palabras llave : digital educational platforms; educational technologies; online learning; Google Trends; LMS; COVID-19.

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