Abstract

ROJAS RODRIGUEZ, Isaac Shamir; CORONADO GARCIA, Manuel Arturo; FLORES JIMENEZ, Efraín  and  MORENO MONTIJO, Juan Miguel. Intentionality towards sustainable entrepreneurship: attitudes, subjective norms and perceived behavioral control. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2024, vol.15, n.29, e740.  Epub Jan 31, 2025. ISSN 2007-7467.  https://doi.org/10.23913/ride.v15i29.2104.

Sustainable entrepreneurship has emerged as a business approach that seeks to balance economic, social and environmental impacts. Despite its relevance, there is little research that explores the factors that influence individuals' intentions towards this type of entrepreneurship, especially in the university context. This study aims to analyze the factors that influence the intention to create sustainable ventures in students of the Bachelor's Degree in Administration at the University of Sonora. Here we show that 75.2% of the students presented a high intention for sustainable entrepreneurship, with a positive attitude in 76.5%, while subjective norms and behavioral control obtained predominantly medium levels. The multiple linear regression revealed that the three variables explained 64.7% of the entrepreneurial intention. These findings reinforce the relevance of sustainable entrepreneurship among university students and the importance of attitudinal, regulatory and control factors in the configuration of entrepreneurial intentions, contrasting with the scant previous attention to this topic. The results suggest the need to strengthen sustainable entrepreneurial skills through new educational methodologies in university training, such as problem-based learning, projects and collaborative work. This study opens opportunities for future research that delves into the drivers of sustainable entrepreneurial intention from a multidimensional perspective, considering individual, educational and contextual variables.

Keywords : Entrepreneurial education; university students; multiple linear regression; Theory of Planned Behavior.

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