Resumo

SALAS RUBIO, María Inés; HINOJOSA LOPEZ, Jessica Ivonne  e  RANGEL LYNE, Lucirene. Determining factors of user satisfaction in online payment platforms. PAAKAT: rev. tecnol. soc. [online]. 2024, vol.14, n.26, e812.  Epub 22-Out-2024. ISSN 2007-3607.  https://doi.org/10.32870/pk.a14n26.812.

The objective of this study was to examine the factors influencing user satisfaction with digital payment methods in emerging contexts. Data were collected through 258 surveys conducted with Mexican users and were analyzed using multiple linear regression. The results indicate that security and privacy, customer service, convenient payment, and information quality are factors that determine user satisfaction with online payment methods. This research contributes to the analysis of user experiences of online payment services for the acquisition of products and services over the internet.

Palavras-chave : Online payment platforms; satisfaction; multiple linear regression; emerging contexts; e-commerce.

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