Resumo

SANCHEZ-GOMEZ, Julia; ROLDAN-SUAREZ‬, ‪Elizabeth; CONTRERAS-MEDINA, David Israel  e  CUEVAS-REYES, Venancio. Agricultural trade networks: the case of beekeepers in central and southern Jalisco, Mexico. Rev. mex. de cienc. pecuarias [online]. 2025, vol.16, n.2, pp.482-495.  Epub 29-Set-2025. ISSN 2448-6698.  https://doi.org/10.22319/rmcp.v16i2.6842.

In order to analyze the structures of commercial networks of beekeepers in central and southern Jalisco, Mexico, a survey was conducted in six municipalities of the state. Social Network Analysis (SNA) was used and the following indicators were calculated: density, centralization index, and diffusion coverage. The results showed that beekeepers are 56 yr old on average and have junior high school education; they have a diverse and well-connected network of suppliers articulated by an equipment supplier. Nevertheless, their customer network is more diffuse and limited, with few buyers, which generates a dispersed network and reduces the possibilities of integration of producers for the benefit of common objectives. The structural characteristics of these networks suggest that it would be possible to design an improvement strategy focused on the communication and articulation of key actors (with a central position and high diffusion coverage). This strategy must also consider the experience of beekeepers and the importance of beekeeping as a source of income.

Palavras-chave : Beekeeping; Customers; Market; Honey; Commercial network; Suppliers.

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