Abstract

JIMENEZ CARRASCO, Juan S.; RENDON MEDEL, Roberto; TOLEDO, José U.  and  ARANDA OSORIO, Gilberto. Technology information and communication as a source of knowledge in the rural sector. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.spe15, pp.3063-3074. ISSN 2007-0934.

This research analyzes the use of information technology and communication (TIC) as a means of access to information in rural producers. Three aspects were considered: (i) differentiating information sources according to the percentage of information provided by each actor; (ii) analyzing the information needs for technical-productive area of the producers; and (iii) comparing the factors of exclusion among producers and do not use TIC tools. To obtain data, during 2014, THE 67 surveys were applied in eight municipalities in the Northern and Costa Chica region of the state of Guerrero. The information was submitted to an analysis of innovation networks to a variety of sources analysis by Simpson index and a two-stage cluster analysis. The results showed that TICs contribute 3% of the information used by producers. A correlation coefficient of 0.8 between the number of sources and consulted media and the use of TIC was found. The adoption of TIC is associated with age, education level, the size of the farm, and the years of experience in the business. It is concluded that TICs contribute to process information and have potential in providing information on rural producers.

Keywords : cluster analysis; innovation network; sources of information.

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