Abstract

FLORES-TREJO, Arturo et al. Social networks and trust between producers of rambutan in the Soconusco, Chiapas. Rev. Mex. Cienc. Agríc [online]. 2016, vol.7, n.spe15, pp.3009-3021. ISSN 2007-0934.

This research analyzes the influence of existing social relations within a group of 22 producers of rambutan (Nephelium lappaceum) of Soconusco, Chiapas in 2014. The joint actions were analyzed related to improving the marketing of their product. Building scale relational links was used for collective work composed identification levels, contribution, collaboration, cooperation and partnership. Through the analysis of social networks (ARS) the number of relationships, and the density indicators and index for each level of centralization were identified. The results indicate a significant decline in relations present (47, 24, 11, 6, 3) in ascending order of the assessed levels; the higher the ratio, the lower their number. The lowest densities were reported in collaboration levels (1.6%), cooperation (0.09%) and association (0.07%). a strong social dislocation is observed mainly attributable to previous organizational experiences, individualism, and different visions of productive activity. a scenario of mistrust and poor commitment among members that negatively influences the collective enterprises is observed. It is concluded that it is necessary to take actions that promote greater social articulation, confidence and organizational culture among producers, before or on par with commercial integration initiatives.

Keywords : construction of social ties; social network analysis; trust; work together.

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