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On-line version ISSN 2448-539XPrint version ISSN 1870-1191


HERNANDEZ, Silvia. An “oriental screen” in front of the Palacio de Correos: an analysis of ideological discourses (Buenos Aires, 1979). Culturales [online]. 2024, vol.12, e752.  Epub Mar 05, 2024. ISSN 2448-539X.

This article analyzes the controversy aroused in 1979 by the project for the construction of a building of the Bank of Tokyo in front of the Palacio de Correos y Telecomunicaciones in Buenos Aires, Argentina. From a communicational perspective, the analysis of this case -which has not been studied until now- seeks to account for the ideological-discursive elements present in this debate to help characterize the urban juncture during the last dictatorship in the country (1976-1983). The presentation of results is divided into four: the implications of "Progress" as the dominant temporality; the “values” that appear as affected by the architectural project; the ambivalences in the forms of identification of the national and the urban, and the marks of interdiscursivity as revealing symptoms of the juncture. Finally, it is argued that this conflict cannot be considered "patrimonial", since the predominant discourse is monumental.

Keywords : Urban conflict; Speech; Ideologies; Monuments; Heritage.

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