Abstract

PIFFAUT GALVEZ, Marcelo Alejandro. Professional Hispano-Americans in China: Influence of Chinese Soft Power on Immigration Motivation. Culturales [online]. 2023, vol.11, e759.  Epub Feb 07, 2024. ISSN 2448-539X.  https://doi.org/10.22234/recu.20231101.e759.

Professional Hispano-American immigrants without Chinese ancestry or cultural ties with this country have chosen it as their migratory destination, a topic that remains understudied. The objective is to comprehend their motivations, and to achieve this, 19 men and 6 women participated in in-depth interviews and surveys. It was observed that, especially for Generation Y, destination selection transcends economic factors, influenced by Chinese soft power through media and education. These mediums serve as intercultural bridges; at the meso-social level, prior to migration, connecting macrostructural conditions with the individual decision-making. Furthermore, it became evident that those influences are less relevant for the previous generation, emphasizing the importance of generational change. We argue that the individualized consumption of cultural products individualizes motivations and supports decision-making.

Keywords : immigration; China; Latin America; educational institutions; motivation.

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