Abstract

GONZALEZ REDONDO, Carolina. “Making a city”. Real estate developers in urban renewal processes. Econ. soc. territ [online]. 2024, vol.24, n.75, e2039.  Epub Feb 18, 2025. ISSN 2448-6183.  https://doi.org/10.22136/est20242039.

This research investigates the participation of real estate developers in processes of urban renewal; for this purpose, it addresses the case of the Barrio Parque Donado Holmberg, promoted and created by the local government in Villa Urquiza, Buenos Aires, which implied the expulsion of vulnerable inhabitants and the generation of an area of opportunity for real estate actors. Through a qualitative approach, the strategies of the real estate developers are analysed, as well as their ways of entering the project, their land management modalities, their design and marketing strategies, and their articulation with the local government.

Keywords : urban renewal; real estate developers; urban governance; Buenos Aires city.

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