Resumen

RODRIGUEZ-DOMINGUEZ, Emanuel. Racist and Classist Stereotypes in Mexico City’s Electoral Campaigns. Alteridades [online]. 2025, vol.35, n.70, pp.25-39.  Epub 24-Oct-2025. ISSN 2448-850X.  https://doi.org/10.24275/pcmi3073.

This article analyzes how racist and class-based stigmas were reproduced in the 2024 electoral campaigns in Mexico City. Using a qualitative methodology that combines media monitoring and visual analysis of 51 candidacies, the study identifies representations that links political imagery to hegemonic body standards. It explores whether these aesthetic representa tions respond to strategic decisions by campaign teams or to symbolic frameworks internalized by political actors. The study concludes that a structural logic imposes racialized bodily hierarchies. Its value lies in approaching structural racism through electoral aesthetics, revealing how physical appearance operates as a mechanism of political exclusion. The results suggest that politics not only reflects but also reproduces stigmatizing discourses that define which bodies and voices are considered legitimate in the public sphere.

Palabras llave : electoral racism; class discrimination; body production; hegemonic aesthetics; lookism in campaign.

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