Abstract

LE MUR, Rozenn. Discursive Strategies of Huicholes Craftsmen Within a Tourist Framework. Alteridades [online]. 2018, vol.28, n.56, pp.97-108. ISSN 2448-850X.  https://doi.org/10.24275/uam/izt/dcsh/alteridades/2018v28n56/le.

The sale of Huichol/Wixárika craftwork to tourists has rapidly increased in the last decades. Now it appears to be one of the main tourist attractions in Western Mexico. This paper explains how Huichol craftsmen and artists respond to the tourist gaze in a strategic way, to accomplish economic, but also political goals. Based on fieldwork and the analysis of in-depth interviews with Huichol artists, it is examined how they continuously create and re-create their culture in dialogue with other social groups.

Keywords : cultural encounter; tourist art; folklorization; narratives; tourist imaginary.

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