Abstract

PARGA-MONTOYA, Neftali  and  CUEVAS-VARGAS, Héctor. Development of Entrepreneurial Orientation in Women and Men. A Study from the Institutional Perspective. Econ: teor. práct [online]. 2020, n.52, pp.121-145.  Epub June 17, 2020. ISSN 2448-7481.  https://doi.org/10.24275/etypuam/ne/522020/parga-montoya.

Regulatory, normative and cognitive burdens were examined to define the current institutional framework and then establish the potential influence on entrepreneurial orientation. The study explores the differences between male and female entrepreneurship in order to identify the main gender problem. The methodology involved interviewing 250 Mexican entrepreneurs, as well as comparatively applying PLS-SEM. The findings show gender disparity in terms of normative burdens, indicating a hostile context for female entrepreneurs. Risk-taking skills were higher for women than men, which implies overly risky reactions by women. This study attempts to spotlight the role of women in the economic realm as crucial to building a balanced institutional context based on legal protection, social certainty and managerial skills to face the market innovatively, proactively and assertively.

Keywords : entrepreneurship; institutional arrangements; gender role; small businesses; Mexico.