Resumen

GOMEZ MARQUEZ, Victoria  y  GARZON DIAZ, Carolina. Animal Welfare on Instagram: Trends and Public Discourse of Uruguayan Eco-Influencers. Comun. soc [online]. 2024, vol.21, e8675.  Epub 15-Nov-2024. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2024.8675.

Multimodal discourse analysis was conducted on a sample of 200 Instagram posts, wherein 17 Uruguayan eco-influencers engaged with the evolving discourse surrounding animal welfare over the course of one year of social media activity. The study identified a predominant discourse of protectionism advocating for the conservation of wild animals, coupled with a notable emphasis on consumer action. Thus, the findings contribute to the understanding of the terms in which new influential voices in new digital contexts express themselves about these topics.

Palabras llave : Influencers; animal welfare; public discourse; social network sites.

        · resumen en Español | Portugués     · texto en Español | Inglés     · Español ( pdf ) | Inglés ( pdf )