Abstract

CASTILLO-GONZALEZ, María Concepción  and  LEETOY, Salvador. The Mexican corrido in the age of YouTube: collective memory, cultural agency and hybridisation in the Ayotzinapa case. Comun. soc [online]. 2019, vol.16, e6997.  Epub Nov 30, 2019. ISSN 0188-252X.  https://doi.org/10.32870/cys.v2019i0.6997.

This article studies the inclusion of Mexican corridos to the subversive repertoire of contemporary transnational mobilisations claiming for social justice. Considered a hybrid genre of subaltern popular culture for the construction of collective memory, and based on Paul Ricoeur’s narrative theory, we explore digital corridos in YouTube produced apropos of the mass disappearance of the 43 students in Ayotzinapa. Accordingly, we analyse to what extent digital appropriations of corridos create forms of cultural agency, providing alternative memories to official discourses.

Keywords : Corrido; memory; hybrid culture; Ayotzinapa; YouTube.

        · abstract in Spanish     · text in English | Spanish     · English ( pdf ) | Spanish ( pdf )