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Comunicación y sociedad

Print version ISSN 0188-252X


SCOLARI, Carlos  and  PINON, Juan. Transmedia storytelling in the U.S. Latino audiovisual market. Actors, contents and strategies. Comun. soc [online]. 2016, n.27, pp.13-52. ISSN 0188-252X.

This article analyzes the situation of transmedia storytelling in the Latino fiction in the U.S. The study -the first output of a still ongoing exploratory research- focuses on the mapping of practices and the identification of common patterns of transmedia strategies and user-generated contents. The text also analyses the emergence of webnovelas and reflects on the status and potencialities of transmedia storytelling in the Latino fiction.

Keywords : Telenovelas; webnovelas; transmedia storytelling; fanfiction; user-generated contents.

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