Resumen

DEMIRDJIAN, Liliana Alicia. A glimpse at the classics. The Columbia school, media effects and their impact on contemporary opinion studies. Comun. soc [online]. 2011, n.16, pp.185-200. ISSN 0188-252X.

The article looks at the influence that the School of Columbia's Mass Communication Research continues to have in contemporary studies of public opinion. The shelf life of the referred academic tradition, it is argued, has been extended given that old phenomena have gained salience in the present context of increased political mediatisation.

Palabras llave : Opinion studies; american sociology; Mass Communication Research; mass media.

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