Resumo

SANTA-MARIA, Guillermo; REY-MARTIN, Carina; MOLINA-BENAVIDES, Lilian  e  CLERY, Arturo. The quality of communication in Higher Education Institutions of Ecuador. Investig. bibl [online]. 2019, vol.33, n.81, pp.13-39.  Epub 21-Abr-2020. ISSN 2448-8321.  https://doi.org/10.22201/iibi.24488321xe.2019.81.58044.

The objective of this work was to determine the fulfillment of the attributions and functions of the Ecuadorian agency that regulates the management of quality assurance in higher education, as declared in its Communication Plan, through an exploratory research of the web pages of all regulated Universities. For this purpose, standards were designed from the Plan, which collected the pertinent information through a scale. The results were classified based on 6 elements that the Plan itself highlighted, namely: communication management, its dissemination and positioning, the image of the authorities, links with other Universities, management with international institutions and the empowering of the mission, and an institutional vision. Each of these elements presents its own characteristics and are analyzed in the present work.

Palavras-chave : Communication; Quality; University.

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