Abstract

RODRIGUEZ-GAMEZ, Liz Ileana  and  RODRIGUEZ-LOPEZ, María del Carmen. The social image of mining; A measurement proposal. Contad. Adm [online]. 2024, vol.69, n.3, pp.92-117.  Epub Dec 05, 2025. ISSN 0186-1042.  https://doi.org/10.22201/fca.24488410e.2024.3280.

The aim is to construct and validate a social image scale of mining and examine its influence on residents' attitudes, considering corporate social responsibility (CSR) perceptions, as well as concerns and sentiments regarding mining. Data steam from a probabilistic sample of 373 heads of households or spouses in communities along the Sonora River, Mexico. The scale and its predictive capacity are validated through confirmatory factor analysis (CFA) and structural equation modeling (SEM). Results confirm a second-order scale with four subscales (i.e., economic, social, environmental, and emotional) and a formative-causal model of image-attitude. The originality lies in the proposed scale, nonexistent within the country's mining sector. Findings confirm the scale’s reliability and validity as a measure of mining’s social image; nevertheless, given the exploratory nature of this research, validation in other contexts is advisable.

Keywords : M14; M31; D91; Q56; L72; corporative image; corporative social responsibility (CSR); mining; confirmatory factor analysis (CFA); structural equation modeling (SEM).

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