Resumen

DIOCARETZ, Myriam. Interactivity and the Information Society Technological Imaginary. Acta poét [online]. 2006, vol.27, n.1, pp.115-139. ISSN 2448-735X.

The mediating role of the new Technologies in the Information Society of the conditions and contexts (is) comes under scrutiny as a spectrum of signifying zones that transgress many traditional domains. For a closer view of the conditions and contexts of the implementation, production, and uses of Information and Communication Technologies (ICT) it is useful to look into the interplay between technological and cultural transformations. I will examine a segment of the trajectory of the transformative changes which implicitly or explicitly "interactivity" has received as part of the technological imaginary of the Information Society. Through a cultural critique that contextualizes specific synchronic practices within the social discourses of quasi-policy and policy-oriented EU scenarios for the future, I will pursue the itinerary of the interactive in relation to the social construction of the user and I will show that while the vision of "IST today" is already seen as limited and on its way to conclusion, the transformative alternative vision of "Ambient Intelligence Tomorrow" stresses the human-to-human interaction, therefore returns to it yet in a new context of post-PC mode of existence in daily life.

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