Resumen

IZABAL BAILON, Astrid Carolina; SALINAS GUTIERREZ, Isabel  y  TORRES DE LEON, Gloria Azucena. Digital ephemera: fundamentals for defining the concept. Zincografía [online]. 2026, vol.10, n.19, 00201.  Epub 01-Jun-2026. ISSN 2448-8437.  https://doi.org/10.32870/zcr.v10i19.286.

The purpose of this work is to introduce and define the term digital ephemera, which is essential to describe a certain group of graphic design products. The methodology that was used was the Qualitative Comparative Analysis (QCA), that allows systematic comparisons between cases. It is a method that combines qualitative and quantitative elements to study complex social phenomena, which is especially useful when working with a small number of cases where the use of traditional statistical methods is not functional, because with QCA it is possible to shape social phenomena in terms of relationships between groups and interpreting these relations. In the results, it is described that digital ephemera are contents conceived for a short lifespan, designed to be transmitted in digital media, that involve multi-modal messages combining images, videos, texts, sounds, or emoticons with various communicative intentions. In the conclusions it is established that the digital ephemera have an impact on visual communication, graphic design and the collective memory in the digital era.

Palabras llave : Digital ephemera; graphic design; visual communication.

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