Objective:

To expose the social and economic impact of the Social Return on Investment (SROI) of street gastronomy in the Magical Town of Tonatico, State of Mexico.

Methodology:

A qualitative approach included literature review and non-participatory observation; 40 semistructured interviews and the SROI methodology were applied.

Results:

It is inferred that, of the 40 initiatives, 90% are led by women, in 50% of cases it is the only family income, more than 80 direct jobs are generated and the local consumption model is applied using seasonal products purchased in the place; In addition, it generates an SROI of 90.3%.

Limitations:

The case of a single Magical Town in a certain period is shown, which makes it difficult to analyze the impact of street gastronomy in the long term; The sample was conditioned by the accessibility and availability of key actors; and there is a lack of bibliography regarding the topic of street gastronomy.

Conclusions:

The effects of street gastronomy demonstrate the impact in social and economic terms on regional development where the multiplier effect of tourism in destinations such as the Magic Towns is also evident.

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