Resumen

ALONSO-NOVELO, Valentín; BARREDO-BAQUEIRO, Gustavo Alberto  y  SALAZAR-CANTON, Jorge Ramón. Entrepreneurial profile differences in undergraduate students by educational program in a southeastern Mexican business school. RIDE. Rev. Iberoam. Investig. Desarro. Educ [online]. 2025, vol.15, n.30, e889.  Epub 31-Mayo-2025. ISSN 2007-7467.  https://doi.org/10.23913/ride.v15i30.2432.

Entrepreneurial education plays a fundamental role in shaping students' ability to innovate and drive economic development. Higher Education Institutions (HEIs) have increasingly integrated entrepreneurship into their curricula to foster students' entrepreneurial skills. This study aims to identify differences in entrepreneurial profiles among undergraduate students at a business school in southeastern Mexico. The research assesses students' perceptions of institutional support, entrepreneurial intention, psychological traits, personality profile, entrepreneurial attitude, and academic encouragement, emphasizing their impact on entrepreneurial development.

Using a quantitative, cross-sectional approach, data were collected through a survey with a representative sample of undergraduate students from four academic programs. Descriptive statistics and cluster analysis were employed to examine variations in entrepreneurial perceptions. The results indicate that Management and Information Technology Management students exhibit stronger entrepreneurial traits, while Public Accounting and Marketing and International Business students show lower entrepreneurial orientation. Institutional backing and academic encouragement significantly influence entrepreneurial development, with higher intrinsic motivation correlating with stronger extrinsic support. The study confirms that educational exposure and teaching methods shape students' entrepreneurial identity and intentions. These findings provide a foundation for improving entrepreneurship education policies, ensuring that HEIs offer tailored support to enhance students' entrepreneurial capabilities.

Palabras llave : Entrepreneurial profile; Entrepreneurship; Higher education.

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