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Mardones Poblete, Cristian Alejandro and Gárate Sepúlveda, Cristián Enrique Sebastián Elementos de la estrategia de marketing y su efecto sobre la participación de mercado en la industria chilena. Contad. Adm, Jun 2016, vol.61, no.2, p.243-265. ISSN 0186-1042

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