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Mulyana, Mulyana, Nurhayati, Tatiek and Permata Putri, Erlinda Ramadhani Improvement of marketing performance: Role of market sensing, digital marketing, and value creation ambidexterity. Contad. Adm, June 2024, vol.69, no.2, p.235-259. ISSN 0186-1042

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Mulyana, Mulyana, Sutapa, Sutapa and Wasitowati, Wasitowati Product innovation agility on business performance: The role of market and learning orientation. Contad. Adm, Dec 2020, vol.65, no.4. ISSN 0186-1042

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