GONZALEZ HERNANDEZ, Eva M.; OROZCO GOMEZ, Ma. Margarita
y
BARRIOS, Alejandra de la Paz. El valor de la marca desde la perspectiva del consumidor. Estudio empírico sobre preferencia, lealtad y experiencia de marca en procesos de alto y bajo involucramiento de compra. Contad. Adm [online].
2011,
n.235, pp. 217-239.
ISSN 0186-1042.
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