<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6442</journal-id>
<journal-title><![CDATA[Estudios sociológicos]]></journal-title>
<abbrev-journal-title><![CDATA[Estud. sociol]]></abbrev-journal-title>
<issn>2448-6442</issn>
<publisher>
<publisher-name><![CDATA[El Colegio de México A.C., Centro de Estudios Sociológicos]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-64422022000300693</article-id>
<article-id pub-id-type="doi">10.24201/es.2022v40n120.2163</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[Disputas políticas y prácticas digitales de youtubers durante la pandemia de covid-19]]></article-title>
<article-title xml:lang="en"><![CDATA[Political Disputes and Digital Practices of Youtubers During the covid covid-19 Pandemic]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Atilano]]></surname>
<given-names><![CDATA[Julián]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Nacional Autónoma de México  ]]></institution>
<addr-line><![CDATA[Ciudad de México ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2022</year>
</pub-date>
<volume>40</volume>
<numero>120</numero>
<fpage>693</fpage>
<lpage>724</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-64422022000300693&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-64422022000300693&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-64422022000300693&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de esta investigación es analizar a los youtubers que generan y comparten contenido político. Se distingue entre dos grupos: quienes defienden las acciones gubernamentales y quienes son detractores. Se busca comprender cómo estos youtubers se construyen, cuáles son sus recursos, estrategias y relatos para persuadir a sus audiencias y, por último, cuál es la cultura política de esos líderes de opinión. Esto se observa en las publicaciones realizadas durante los primeros meses de la pandemia de covid-19 en México. Se utiliza el método de estudio de caso y una metodología cualitativa de análisis de contenido online. Se propone una definición del youtuber, un marco conceptual para su análisis y evidencia acerca de un fenómeno sociológico en ciernes.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim of this research is to analyze the youtubers who generate and share political content. A distinction is made between two groups: those who defend government actions and those who are detractors. It seeks to understand how these youtubers are constructed, what their resources, strategies and stories are to persuade and influence their audience and, finally, what the political culture underlying the participation of these opinion leaders is. This was observed in the publications produced during the first months of the covid-19 pandemic in Mexico. The case study method and a qualitative methodology involving online content analysis are used. The author proposes a definition of youtubers, a conceptual framework for their analysis and evidence of a nascent sociological phenomenon.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[youtubers]]></kwd>
<kwd lng="es"><![CDATA[covid-19]]></kwd>
<kwd lng="es"><![CDATA[disputas políticas]]></kwd>
<kwd lng="es"><![CDATA[prácticas digitales]]></kwd>
<kwd lng="es"><![CDATA[líder de opinión]]></kwd>
<kwd lng="en"><![CDATA[youtubers]]></kwd>
<kwd lng="en"><![CDATA[covid-19]]></kwd>
<kwd lng="en"><![CDATA[political disputes]]></kwd>
<kwd lng="en"><![CDATA[digital practices]]></kwd>
<kwd lng="en"><![CDATA[opinion leader]]></kwd>
</kwd-group>
</article-meta>
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