<?xml version="1.0" encoding="ISO-8859-1"?><article xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<front>
<journal-meta>
<journal-id>2448-6221</journal-id>
<journal-title><![CDATA[Anales de antropología]]></journal-title>
<abbrev-journal-title><![CDATA[An. antropol.]]></abbrev-journal-title>
<issn>2448-6221</issn>
<publisher>
<publisher-name><![CDATA[Universidad Nacional Autónoma de México, Instituto de Investigaciones Antropológicas]]></publisher-name>
</publisher>
</journal-meta>
<article-meta>
<article-id>S2448-62212023000200029</article-id>
<article-id pub-id-type="doi">10.22201/iia.24486221e.2023.84556</article-id>
<title-group>
<article-title xml:lang="es"><![CDATA[La representación del Old Mexico en la promoción turística estadounidense en la frontera del Distrito Norte de la Baja California, 1890-1920]]></article-title>
<article-title xml:lang="en"><![CDATA[The Old Mexico's Representation in the U.S. Tourism Promotion on the Border of the Northern District of Baja California, 1890-1920]]></article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author">
<name>
<surname><![CDATA[Díaz Ramírez]]></surname>
<given-names><![CDATA[Alberto]]></given-names>
</name>
<xref ref-type="aff" rid="Aff"/>
</contrib>
</contrib-group>
<aff id="Af1">
<institution><![CDATA[,Universidad Autónoma de Baja California Instituto de Investigaciones Históricas ]]></institution>
<addr-line><![CDATA[ ]]></addr-line>
<country>Mexico</country>
</aff>
<pub-date pub-type="pub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<pub-date pub-type="epub">
<day>00</day>
<month>12</month>
<year>2023</year>
</pub-date>
<volume>57</volume>
<numero>2</numero>
<fpage>29</fpage>
<lpage>39</lpage>
<copyright-statement/>
<copyright-year/>
<self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_arttext&amp;pid=S2448-62212023000200029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_abstract&amp;pid=S2448-62212023000200029&amp;lng=en&amp;nrm=iso"></self-uri><self-uri xlink:href="http://www.scielo.org.mx/scielo.php?script=sci_pdf&amp;pid=S2448-62212023000200029&amp;lng=en&amp;nrm=iso"></self-uri><abstract abstract-type="short" xml:lang="es"><p><![CDATA[Resumen El objetivo de este trabajo es explicar el proceso que originó la aparición de la representación del Old Mexico en la promoción turística estadounidense, la cual estuvo vinculada con el arribo de turistas que se desplazaron al sur de California, influenciados por la publicidad impresa producida por las compañías ferroviarias Southern Pacific, Santa Fe y el Hotel del Coronado. Para lograr este fin se promocionó la romantización del pasado hispano-mexicano, a partir de la novela Ramona, publicada por Helen Hunt Jackson, la cual rememoró la nostalgia de la California mexicana, antes de la llegada de los angloamericanos. Para ello, se realizó un análisis histórico de las fuentes como folletos, panfletos, guías turísticas, postales y periódicos con la intención de observar las representaciones romantizadas de lo mexicano en los productos impresos en el sur de San Diego. Para ello se historió la creación de todo un imaginario exótico y pintoresco que gradualmente se trasladó al Distrito Norte de la Baja California y se asoció que cruzar la frontera era experimentar el verdadero Old Mexico. Posteriormente, en la segunda década del siglo XX, dicha representación se transformó y aludió a imágenes y estereotipos negativos de la frontera mexicana. De esta manera, se busca aportar a la comprensión del proceso histórico que tuvo la actividad turística en la región fronteriza del sur de California y en el Distrito Norte, a finales del siglo XIX y en los dos primeros decenios del siglo XX.]]></p></abstract>
<abstract abstract-type="short" xml:lang="en"><p><![CDATA[Abstract The aim of this paper is to explain the process that originated the appearance of the Old Mexico's representation in the American tourist promotion, which was linked to the arrival of tourists who moved to Southern California, boosted by the Southern Pacific Railroad, the Santa Fe Railroad, and the Hotel del Coronado printed publicity. To achieve this purpose, the romanticization of the Hispanic-Mexican past was promoted based on the novel Ramona, published by Helen Hunt Jackson, which recalled the nostalgia of Mexican California before the arrival of the Anglo-Americans. Thus a historical analysis of sources such as brochures, pamphlets, tourist guides, postcards and newspapers was carried out with the intention to observe the romanticized Mexican representations in printed products in Southern San Diego. The result was to historicize how the exotic and picturesque imaginary was create than gradually moved to the Northern District of Baja California, associated that crossing the border was to experience the real Old Mexico. Afterwards, in the 1910s, this representation was transformed and referred to negative images and stereotypes of the Mexican border. Therefore, I seek to contribute to the understanding of the historical process of tourist activity in the border region of Southern California, and in the Northern District at the end of the 19th century, and in the first two decades of the 20th century.]]></p></abstract>
<kwd-group>
<kwd lng="es"><![CDATA[turistas]]></kwd>
<kwd lng="es"><![CDATA[romantización]]></kwd>
<kwd lng="es"><![CDATA[sur de California]]></kwd>
<kwd lng="es"><![CDATA[Tijuana]]></kwd>
<kwd lng="es"><![CDATA[poblados fronterizos]]></kwd>
<kwd lng="en"><![CDATA[tourists]]></kwd>
<kwd lng="en"><![CDATA[romanticization]]></kwd>
<kwd lng="en"><![CDATA[Southern California]]></kwd>
<kwd lng="en"><![CDATA[Tijuana]]></kwd>
<kwd lng="en"><![CDATA[border towns]]></kwd>
</kwd-group>
</article-meta>
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